![]() “As the German discount giant continues its Australian expansion, its influence is growing. Witness ALDI’s market-leading performance, satisfying a mighty 96 per cent of its customers in August, and excelling in six of the nine supermarket sub-categories measured by Roy Morgan. Check who won each in the graph below (and it should be noted ALDI don’t have a deli or seafood section).Ĭommenting on the study, Roy Morgan’s industry communications director, Norman Morris, said: “According to the old saying, ‘You can’t please everyone all of the time’-but that’s pretty much what supermarkets must do if they are to remain competitive. The survey also ranked customer satisfaction on actual in-store brand categories (ie bread, milk, fresh fruit etc). According to Roy Morgan, 75 per cent of Australia’s 15 million grocery shoppers go to one or more stores every month which, if anything, shows the importance of customer satisfaction. However, it should be said, it’s not entirely clear what the actual criteria was used to garner the results.Īustralian supermarket shoppers are notoriously fickle and typically not loyal to anyone store or retailer. IGA was third with 92 per cent, Coles fourth with 91 per cent, and poor old Woolies bringing up the rear on 88 per cent. The South Australian grocery chain Foodland was second with a 94 per cent happy customer rating. Not content with annoying the hell out of Coles and Woolies, ALDI has now topped the leaderboard when it comes to having the most satisfied customers.Īccording to an August poll by – a study by research firm Roy Morgan – some 96 per cent of Aussies who shopped at ALDI said they were satisfied. ![]()
0 Comments
Leave a Reply. |